Rate Card Calculator

2026 CPM benchmarks + uplifts for rights, exclusivity, and turnaround (optional salary benchmark)

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Primary platform

Follower / subscriber count

Average engagement rate (%)

Instagram typical 1.5-3%, TikTok 3-6%, YouTube 2-5%, LinkedIn 2-4%.

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Job title (optional - loads salary benchmark)

Content types to price (select all that apply)

Deal terms

Usage rights

Exclusivity

Turnaround